Convenience Increases Transactions

Apps are at the forefront of the digital frontier primarily because they afford users convenience and optimize processes. One of the benefits of your association app is the ease in which users can make transactions. A quick and secure payment process is a vital part of mobile engagement and it’s a feature that helps to increase both member loyalty and satisfaction.  

As consumers increasingly turn to their mobile devices to research, shop, order and pay for products and services—from groceries, meals, music, travel, events, rides, clothing, healthcare, and the list goes on—it’s important for your organization to keep up. 

The Stats to Back It Up 

Adobe Analytics recently released a report stating smartphone transactions reached a record high of $33 billion between November 1 and December 19, 2018, noting that sales from mobile devices reached a record 58 percent and mobile transactions rose 57 percent from 2017. Mobile shopping is up 19.5 percentyear-over-year and represents 39 percent of revenue. (Source: mobilepaymentstoday.com)

According to Flurry analytics, mobile app use is growing six percent year-over-year and Statista recently reported that mobile apps are projected to generate $188.9 billion in revenues via  app stores and in-app advertising. The mobile app market is growing because people value the ability to quickly and easily accomplish errands and tasks and keep their life organized as they multi-task on-the-go. App Annie reports that time spent in apps has increased 50% and that the time people spend in communication/social apps has increased by 35% over the last two years. 

The Writing on the Wall 

All signs point to rapid app growth, and as a professional organization, you want to provide your members with the tools and resources they have come to expect. This greatly enhances the member experience. 

When your app is integrated with your AMS, it enables your members to keep payment information linked to their account to renew their membership in one click, pay dues, manage subscriptions, register for events, and purchase products. You can automate payments, prompt members with automatic push notifications, and generate electronic invoices and receipts. These efficient facets of your app will ease the workload for your accounting department and better streamline payment processes. 

Consumer habits and trends are ever-evolving and the best organizations are able to keep up with their members, anticipate their needs, and meet their expectations with innovative and relevant products and services. Enabling your members to conveniently make secure transactions and conduct their business with you at any time they choose is one more way you can better serve them. 

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Bridget Wendling

30 January 2019